Natural or not?

What is your definition of "natural" or "organic"? Many, I assume would consider a product safe for them and the environment if this term is used on personal care or cleaning products.

However, according to the ACCC, these terms are not defined by the Trade Practices Act and can be used by any manufacturer, provided they can back up or justify their claims.

By this measure almost anything could be classed as natural or organic. Most products in our every day lives have at some point, been derived from a natural source. Aluminium for example is one the most abundant metals found in the earth's crust. Once derived from the earth (and pure aluminium is very rare - traces of other metals are almost always present) it is mixed with caustic soda (aka sodium hydroxide, which is heavily used in chemical labs, petroleum refinement and heavy duty industrial cleaning) and then subject to a strong electrical current before being made malleable to make cans and foils etc. Ok, so I don't mind if my soft drink can isn't natural (and I don't know of any companies claiming it to be.) However, aluminium is also a common ingredient in deodorants, eye shadows, mascaras, lipsticks and lip gloss - many of which could (and do!) claim to contain "natural" ingredients.

As per my previous post, an Australian company was recently found guilty by the ACCC of not correctly naming the ingredients in their personal products. They have since been ordered to correctly list their ingredients. One of the main ingredients in thier shampoo is Sodium Laureth Sulfate (SLES). SLES does not exist in the natural environment. As so elequently stated on http://www.girlsustainable.com/beauty/ingredients-sodium "men in white lab coats put it together". So why is this particular company allowed to clearly and boldly use the words "natural" and "organic" on their products???

As far as I am concerned the term "natural" should only be permitted on consumer products when it is used in its near-to-natural state without the composition being altered by other chemicals or processes.

What's your definition?